The Lydia Line was founded in 2019 by mother and son, Lydia and Dushan Mladenovic. Realizing that quality gifts were hard to find and with no alternatives online, the Lydia Line was created.  The name of “The Lydia Line” was chosen because there really is a “Lydia” procuring great gifts and making sure all the other details are taken care of behind the scenes. 

Lydia’s career began working in fashion in New York and Chicago, owned a women’s clothing boutique named “Lydia’s, Of Course!”, and later, after raising her two sons, started an event consulting company named “The M Group” in 2007 which still offers premium event services today.

Dushan has followed the entrepreneurial spirit. In search of new opportunities, The Lydia Line was born. While Lydia gets to shop for your products, Dushan runs all the company operations and leads a team of dedicated employees that ensure the utmost shopping experience.